How do you eat an elephant?

Updated: Jun 22

Backwards, of course.


We've all most likely heard the saying made famous by Creighton Abrams, "When eating an elephant take one bite at a time." No matter how big or small that elephant is (or in this case, no matter how big or small your goal is) it is important to chunk it down into bite-size, actionable steps.

When breaking down larger, twelve month goals I like to work backwards:

  1. Define the goal

  2. Next, divide that goal by 12 to determine what needs to happen each month

  3. Then divide by the number of weeks in the month

  4. Finally, determine what needs to be done on a daily (or somewhat daily) basis

For example:

  1. The goal is to increase annual revenue by $12,000

  2. To do this, you'd need to make an additional $1,000 per month

  3. This breaks down to about $250 per week

  4. If the product you sell costs $50, then you would need to sell just five additional products per week. Well, now that sounds a lot more palatable! Pun intended ;)

Next steps: What do you need to do to ignite those five additional sales per week? Do you need to create more products, or come up with new product/service bundles? Do you need to amp up your social media efforts?


This is where the rubber meets the road. This is where you can determine the tasks you need to do on a regular basis to achieve you big goal. You can do it! (Psst....the List With Purpose Goal Tracker is perfect for this!)


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